An antique variety that once was known as Double Sunset Gaillardia for the masses of rolled or quilled florets in brick red and golden yellow hues. Tolerant of high heat and sandy soils, it blooms all summer if deadheaded. Gaillardia pulchella, is a North American species of short-lived perennial or annual flowering plants in the sunflower family. The hairy stem is usually much-branched and becomes woody at the base late in the season. Branched stems, mostly leafy near the base, have showy flower heads with rays red at base, tipped with yellow, each with 3 teeth at broad end. The well-known flower heads are 1-2 in mixed colors from cream to dark maroon and orange.